H2Omega Website

Project overview

The client came to me unhappy with the creative direction from a previous design firm and felt it didn’t reflect Omega 3 qualities enough. I was tasked with bring the creative back on track.

Old H2Omega

Getting Started

First off I designed a new logo that was more literal in communicating the main heath benefits of the beverage. It needed to be adaptable to use on packaging as well as in digital. I came up with a vertical and horizontal arrangement. The vertical version enable me to use it prominently on the product whilst the horizontal version was perfect for the website and other marketing material.

H2Omega logo

Packaging Design

For the bottle I conceived a design that looked healthy, clean and refreshing in order to match the characteristics of the product. The colouring for each flavour reflects the taste although the liquid itself is clear. I capitalised on the clear colour of the drink by using solid-to-clear gradients that gives a viewable access to the liquid inside the bottle. And finally box packaging was designed in keeping with the new creative.

H2Omega Packaging Desgn
H2Omega Packaging Desgn
H2Omega Packaging Desgn
H2Omega Packaging Desgn
H2Omega Bottles

The carton for the bottle wasn’t forgotten with the bottle design adapted to suit.

H2Omega Packaging Carton

Website Design

With the client happy with the new creative direction my attention was then applied to the website.  A simple one-page website drawing on the creative direction from the healthy look of the packaging. A user login and order form was integrated.

H2Omega Website Design
H2Omega Website Design
H2Omega Website Design
H2Omega Website Design

Result

In the end the client was very happy with the creative outcome. A social media campaign delivered significant traffic to the website with orders and expressions of interest generated for a brand new product yet to hit the shelves.